<text response_time="2021/04/28 2:39:38 pm CET" respondent_ID="R2" respondent_descriptor="I am a representative of a plastic packaging manufacturer." language_policy="Yes"> 
<Q: Please elaborate on your language policy.> We have restrictions on claims we can make (backed up by peer reviewed science). 
<Q: What makes a good packaging label? What information should be prioritised?> Safety first so any warnings are immediately legible.  
<Q: Can you describe your approach, or the approach of your organisation, to supporting/point-of-sale information with regard to plastic packaging?> Not something I am aware of that we have been asked to do. 
<Q: Are there any examples of labelling that you are especially proud of? If you aren't involved in design, please tell us about some packaging/labelling that you especially like, and why.> None that come to mind. 
<Q: What information would you wish to be included on packaging labels, if e.g. space and branding weren't an issue?> How and where to recycle, LCA (pack and product combination). 
<Q: Is there anything that you purposely avoid including on packaging labels?> "Sustainability" claims without widely accepted proof. 
<Q: What do you most want consumers to take away from the text on packaging labels? Is there any messaging that you feel isn't landing with consumers?> Brand, contents, warnings, environmental credentials. 
<Q: Do you have any other thoughts or comments you would like to share?> There is a lot of competing information needed on a label from legal mandatories, product description and usage, affiliation symbols, barcode etc. before you even get to brand, product info and usage instructions. On a small pack this is never an easy exercise and retaining design integrity, visual hierarchy and aesthetic appeal can be a nightmare.  
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